U.S. Army Colonel Juanita Chang is a combat veteran and public affairs professional with over 20 years of experience derived through industry and service in the U.S. Army and Department of Defense.
Colonel Chang is the Acting Director of the Communications Division and is the Chief, Public Affairs for Supreme Headquarters Allied Powers Europe (SHAPE), located in Mons, Belgium. She is the Principal Public Affairs Advisor to the Supreme Allied Commander Europe (SACEUR) on public affairs matters.
Previous to this, she was the Director of Outreach for the U.S. Army in the Army’s Office of the Chief of Public Affairs in the Pentagon. There she led a staff of professional communicators and managed operations at field offices in New York City, Chicago and Los Angeles. She supervised Army interactions with Think Tanks, the publishing and entertainment/film industries, Military and Veteran Service Organizations, professional sports outreach and requests for Army asset support. She also worked closely with the White House communications team for Medal of Honor presentations by the president.
As the Senior Military Assistant to the Assistant to the Secretary of Defense (Public Affairs), she served as a strategic communications and policy advisor for Secretary of Defense and undersecretaries. Colonel Chang was the senior advisor in all aspects of uniformed military matters and the communications enterprise. She performed Chief Executive Officer functions for a large, external-facing, organization that includes; Government executives, senior military officers, career civilians, political appointees and contract employees. Juanita reviewed all correspondence and other actions to include material for the Secretary of Defense, Members of Congress, other Cabinet Secretaries and the President and provide strategic advice and recommendations.
Prior to that, Juanita served as the Public Affairs Advisor to the Under Secretary of the Army where she led, developed and implemented an integrated global strategic communications plan to broaden awareness of the Secretary’s priorities while increasing visibility of Army programs to key stakeholders and community leaders. She cultivated strong relationships with business, technology, political and trade media and built upon traditional media relationships to convey messages in innovative approaches.
Between 2012-2014, she served as the Director of Communications for the 101st Airborne Division (Air Assault) and Fort Campbell, Kentucky where she
served as senior communications advisor and spokesperson for a 30,000 personnel organization both at Fort Campbell and in Afghanistan.
In her role as the Director of Online and Social Media for the U.S. Army, between 2010-2012, Juanita
wrote the Army’s / Department of Defense’s first handbook on the use of social media within the Army and DoD. She lectured at defense institutions of learning to educate leaders and practitioners on the policies, applications and best practices of using social media, as well as keynoted conferences internationally as a subject matter expert.
Colonel Chang holds a Master of Science in National Security Policy Studies from the National War College. She also completed a fellowship with Fleishman Hillard, D.C., a global public relations firm, where she gained experience leading and directing large federal programs to include overseeing delivery, client management, directing all communications, managing deliverable schedules, and contract oversight.
She has served overseas in Germany (3 years), the Republic of Korea (1 yr), Afghanistan (2 yrs) and Iraq (1 yr).