Motto "SHAPE in Mons”
The SHAPE Crest to the left reflects the 28-nation allied command operations that headquarters here.
The Mons logo is to the right with "culture is here,” represents Mons, recognised as one of two Cultural Capitals of Europe for 2015.
The number 50 shows the years SHAPE has been hosted within Mons. The black zero shadowed by the yellow and red reflection, represents the national colours of Belgium. The zero also frames a stylised portrayal of the Mons Belfry, another symbol of the host city.
The Mons Belfry was listed as a United Nations Educational, Scientific and Cultural Organisation (UNESCO) Heritage Site in 1999, more than 300 years after its creation (built between 1661 and 1672). Belgium's only Baroque belfry, the building was formerly part of the town's defence system and reaches into the sky at 87 meters tall. Historically, its bells would ring throughout Mons in case of a fire and to notify the city of incoming attacks.
The SHAPE 50 Anniversary logo highlights the relationship between Mons and SHAPE, a bond that has grown between the Montoise populations and SHAPEANS for half a century.
The bottom line again highlights the Belgium national colours, an honour given to the host nation.